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SHOP Selling

Online store on mobile


You can manage your Online Store on the go using a mobile app. This is also helpful if you sell in person, like on fairs, shows, and conferences or register cash on delivery orders. You will be notified about new orders with push notifications.



You can access the app by navigating to Mobile in your Online Store and download the app from the Apple Store (iOS) or Google Play (Android).


After you have downloaded the app, you can connect your Online Store. Here’s how to do this:

  1. Click the Log In button in the app.
  2. Scan the QR code on the Mobile page. The app will connect to your store.



You get an overview of your daily store activity on your mobile device. You can:

  • View new orders and their payment statuses, as well as abandoned orders
  • View sales statistics (daily, weekly, monthly, lifetime, or a custom date)
  • Add a new product: add product title, a price, take a photo of your product, and upload it to your store.

Note: you can add or edit product description in the Products section.



When you tap the Orders icon at the lower part of the app screen you can view your order history. Tap on any order to view its details. You can filter orders by date, payment and fulfillment status.

The app is synced with your Online Store catalog and allows you to select products to sell and create an order. The order will instantly appear in your Online Store.


In the Products section you can:

  • Update product names, prices, and descriptions.
  • Add or edit product details: tap on the product and modify the details. Tap Add more product features link with a + sign and set product options, add a barcode, any digital goods or downloadable files, and enter an SEO-friendly description of your product.
  • View stock levels and sort products by their stock levels (In stock or Low stock). inventory control is always in your pocket which helps you avoid overselling and promote some overstocked items.



Tap the Store icon to access the store setup and other settings.

  • Here you can customize the look of your online store on mobile and also modify the app settings:
  • Storefront and Website: edit the store name, customize the storefront, or close the storefront
  • Payments: modify payment gateways and details for your phone orders
  • Shipping and Pickup: edit shipping rates, specify conditions for in-store pickup
  • Business Info and Regional: customize the business information (contact details and company name), add company address that would be displayed on your invoices, and modify your regional settings such as currency, weight and size units, and the date and time format.
  • Customers: access customer information and the address book.
  • Abandoned carts: access the list of incomplete orders.
  • App settings: enable security features such as passcode and Touch ID, new order notifications, and force data synchronization with your desktop Online Store.



Tap on the Promotions “ticket” icon to start a promotion.

You can create a discount coupon with a certain percent off, offer free shipping, or create a coupon with a combination of a discount and free shipping. The coupon code will be generated for you to promote online.


To create a discount coupon:

  1. Click Marketing > Discount Coupons.
  2. Click +Add New coupon.
  3. Fill out the necessary fields:
    • Name: Add a coupon name for your convenience. Only the store owner can see it.
    • Code: a coupon code will be generated automatically. If you want a different one, you can click the “Generate” link in “Generate coupon code” or insert your own code (e.g. “christmas_coupon”). The code is not case-sensitive.
    • Discount: You can select whether to offer a discount or free shipping and can also choose whether to offer this as a monetary or a percentage value.

By default, a new coupon is valid from the day it is created until it is deactivated, and is applied with no limits. To edit these settings:

  • Click the today link to select a new start date
  • Click the deactivated link to set an end date
  • Click the no limits link to apply limits based on Orders, Customers, Number of Uses, and Products and Categories.

Here is what each limit option does:

  • Orders
    • All orders: Coupon will be applied to all orders regardless of their totals.
    • Orders over $: Coupon will be applied only to orders which totals are greater than the amount specified.
  • Number of Uses
    • Unlimited: Customers can use this coupon multiple times.
    • Once per customer: Each customer can apply a coupon only once per e-mail, however, the coupon can be applied numerous times. A customer can also place two orders with such coupon if they specify different email addresses.
    • Single use: Coupon can be applied only once.
    • All: No limits by customer type.
    • Repeat customers only: Only customers with existing successful orders can use the coupon.

You can limit the use of the coupon to specific products and categories, or allow customers to use it throughout your store.

  • Customers
  • Products and Categories

Click Save once you have created the coupon and applied any limits.

You can go back and edit the coupon at any time to change dates and limits by clicking on the coupon name and clicking the Pause or Limits links in the Availability column.



Managing your Google Shopping feed


To display your products on Google in Shopping tab you can create a data feed with your products, upload it to Google Merchant Center and manually build your ad campaigns in Google AdWords.

Tip: you will only have to do this action once if the product data in your feed meets Google data specification and policies.



Make sure to check the Google Merchant Center requirements before you start creating the feed.


The recent contact information

You need to display the correct contact information on your store website. This includes your physical address (even if you don’t have a brick-and-mortar store), a phone number and an email address. If you don’t have a contact page yet, check the tutorial about creating one for your Online Store.


Refund Policy and Terms of Service

Ensure that you have a clear Refund policy and Terms of Service on your store website. You can add this information to your store easily, just check the tutorial about creating one for your Online Store.


Secure checkout process

You need to make sure that your website is SSL-protected and operates through a secure connection (https://).


Language and currency

When submitting your product data to Google Merchant Center, you need to use the language and currency that’s supported for your target country. To understand what language and currency you must use, read this article with the list of currencies and languages by country.


Shipping and tax settings

To display correctly, your Google Merchant Center account must have the same shipping and tax (US only) settings as you have in your Online Store so that users understand the exact price they will have to pay, including the shipping and tax fees, from your Google Shopping Ads.


Verified site ownership

Prior to uploading your product data to Google Merchant Center, you are required you to verify the ownership of your website and prove that you are an authorized owner of it. To do this, complete the following steps to verify your website in Google.

There is a number of attributes that should be included in your product feed so that your products can display in the Google Shopping ads. Make sure your products have these attributes added set up correctly otherwise your products will be rejected by Google Merchant Center.


Product brand

The attribute is required for each product with a clearly associated brand or manufacturer. This attribute is optional if the product is custom-made (e.g., custom t-shirts, art, handmade) or doesn’t have a clearly associated brand.

To add the Brand attribute to your product:

  1. Go to your Catalog > Products.
  2. Open the product you want to edit.
  3. Navigate to the Attributes tab.
  4. Fill out the Brand field.
  5. Click Save to apply the changes.




Ensure that your products have valid GTINs assigned, otherwise they won’t appear in the ads. GTIN (Global Trade Item Number) attribute is required for all products with a GTIN assigned by the manufacturer. This is the numerical value of the bar code.

To add a GTIN or UPC attribute to your product:

  1. Go to your Catalog > Products.
  2. Open the product you want to edit.
  3. Switch to the Attributes tab.
  4. Fill out the UPC field.
  5. Click Save to apply the changes.

Note: Some products don’t have a GTIN assigned, e.g. store brand products, replacement parts, custom-made products, art, and handmade items. For these products, it’s enough to submit Brand and MPN attributes.



Manufacturer Part Number

Manufacturer Part Number (MPN) is required for all products that cannot be assigned a GTIN number. The MPN can be an alphanumeric string, so if your products do not have the manufacturer-assigned MPN, you can use your product SKU number for this attribute.

To add an MPN attribute to your product, first you’ll need to create a custom product attribute:

  1. Go to your Settings > Product Types.
  2. Type MPN in the text field for a custom attribute under the lines for UPC and Brand.
  3. Choose Show from the drop-down menu.
  4. Click Save to apply the changes.

Now you can add an MPN value for the product:

  1. Go to your Catalog > Products.
  2. Open the product you want to edit.
  3. Switch to the Attributes tab.
  4. Fill out the MPN field.
  5. Click Save to apply the changes.



Gender, color, age group

Products submitted to the Apparel & Accessories require specific attributes such as gender, color and age group. This would help your potential customers find your products easier in Google Shopping.

To assign these attributes to your products you need to create an Apparel & Accessories product type. Here’s how you can do it:

  1. Go to Settings > Product Types.
  2. Click Add New Product Type.
  3. Expand the category tree or use the search box to find the product type suitable for your items:
  4. Click Add. You will see a list of attributes required for the set product type:

Now you can start filling out the attribute values:

  1. Go to Catalog > Products.
  2. Open the product you want to edit.
  3. Switch to the Attributes tab.
  4. Click Change type and select the new product type according to the product you are editing.
  5. Add your attribute values into the new fields that appear.
  6. Click Save to apply the changes.



Uploading your product feed to Google Merchant Center

Your Online Store automatically generates a data feed with your products that you can upload to your Google Merchant Center account and manually manage your ad campaigns in Google AdWords.

The Online Store uses structured data markup to annotate product information so that Google can crawl product pages and show these product details in Google Shopping search results.

You can provide Google with up-to-date product information directly and for free, without using the Google AdWords campaign. You can upload a product data feed to Google Merchant Center and Google will display this product information in Google Search results and in Google Images when it is relevant to users’ search queries.

To generate a product feed for Google Shopping:

  1. Go to your Sales channels > All Sales Channels > Google Shopping.
  2. Click Generate Feed.
  3. Select the Marketplace category where you want to submit your items.

Your feed will be generated within 10 minutes. When the feed is complete, you will see the feed URL that you can copy to clipboard.

Copy the feed URL to add it to Google Merchant Center.

To upload the feed to Google Merchant Center:

  1. Sign in to your Google Merchant Center account.
  2. Navigate to Products > Feeds.
  3. Click New feed (Plus) icon.
  4. Select the Target country and Language and click Continue.
  5. Enter the Feed name and select the Scheduled fetch upload. Click Continue.
  6. Provide the Feed file name. Do not use the Feed URL for this field.
  7. Set the Fetch frequency and the Fetch time. Keep in mind that Online Store regenerates the feed every 12 hours.
  8. Set your Timezone.
  9. Provide the Feed URL that you copied in your Google Shopping panel. Click Continue.

Allow Google a few minutes to fetch and process your feed. After that, you will be able to view the feed properties and check the errors if any.

When the feed is processed successfully and your products are accepted, you can start your ad campaigns.



Setting up Sale prices

Customers love discounts and deals. Putting a product on sale or showing that this very price is less than a customer will find elsewhere is a great way to get more orders. And this is how the Sale price feature works.

To show that a product is on sale, you can set the Compare to price for it. This price will be struck out to demonstrate the discount. The product will also have an ON SALE label in the catalog and on the product page.



  1. Go to Catalog > Products.
  2. Open the product you want to edit.
  3. Click the arrow next to the price.
  4. Enter the Compare to price. This price should be higher than the current price and it will be struck out.(Note: If you have taxes enabled in your store enter Compare to price that already includes taxes.)
  5. Click on Save button or Ctrl-S to save the changes.



You can set the display options and wording of the Compare to prices in your Settings > General > Cart & Checkout and then scrolling down to  Compare to price section.

Here you can customize:

  • Where to display Compare to prices: you can show these on product details pages only or both product listing and product details pages.
  • Which text to show at Compare to prices (e.g. Was, List price, etc.)
  • How to display discount values: you can show savings in percents or as absolute values.

Once you are done customizing, click on Save button or press Ctrl-Z on your keyboard.